Just Call it Food...
I’d like to address our current national language of food. Since when do basic words such as “food,” “cheese,” “meat” and “produce” need to be modified with words such as “good,” “natural,” “healthy,” “organic” and “whole,” in order to assure us that they are the “real” deal? Without these modifiers, we’re left to wonder if our food is fractured, unhealthy or unnatural.
And I don’t believe that I’m alone in noticing the exhaustive use of the words “sustainable” and “responsible” when describing farming and other lifestyle practices that aren’t threatening the health of our people and the planet. Why can’t we start modifying the reverse? Perhaps if we were shopping in the “fake food” aisles or buying food from “irresponsible farms” we’d pause and wonder exactly what we’re ingesting and where we’re investing our food dollars.
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Head of Garlic. Photograph by Knoxy.
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