
Coronavirus fears are causing havoc to the world’s economy. Just as bad, it is also making a huge negative impact on our local businesses.
Wunderkeks, a local Austin cookie company that we featured in our March/April issue, made 25,000 cookies for a SXSW event that was cancelled. Now thanks to an amazing grassroots effort, people from around the world are reaching out to buy their delicious cookies for a discount price of three cookie jars for just $25! (they’re normally $36) We promoted their #survivingSXSW campaign on our social media and website and other local media have helped, as well.
Luis Gramejo and his husband Hans Schrei were left with the dough for 25,000 cookies they had hoped to sell at pop-up shops to get exposure for their year-old cookie company Wunderkeks, Mr. Gramejo said. After the cancellation, they began advertising a discounted “we are so screwed pack”. Austinites immediately stepped up with offers to stock their cookies in shops and Hollywood actress Busy Phillips helped their Twitter feed go viral. By Monday afternoon they had sold all but 7,500 of the cookies and were very grateful, said Mr. Gramejo.
Most importantly, local people shared their story wth all of their friends through word-of-mouth. In less than a week, their story was picked up by the Wall Street Journal (pictured left) and now Vanity Fair. This happened all thanks to people who wanted to help them. (and eat great cookies, too)
UPDATE: Incredibly, in one week, due to the efforts of people all around the world, they have sold out of all of their cookies and are making new ones!
You can order your cookies here.
Please send us the names of Central Texas businesses that need our help right now and we will help spread the word. email us at info@edibleaustin.com
It’s going to take all of us working together to get through this. It helps when you live in a community with as much heart as Central Texas.
Thanks. Stay strong and #supportlocal